Sincerely
Postagram
Mail beautiful postcards with photos from your phone.
Design Lead
Discovery, Iterating, Refining, Delivery, Delegation
Retail
iOS, Android
Challenge
Postagram is an easy to use postcard app with a few delightful surprises.
We challenged ourselves to add more personalization. This would create more opportunities for our customers to send cards. We learned from Ink Cards that having seasonal cards increased card orders.
Our goal was to add seasonal designs that are customizable, while keeping the core experience simple.
Results
We built a new process for designing cards that allowed for customer customizable colors. Working with our engineers we came up with a solution that involved the whole team: card designers, backend and front end designers.
Customizable design template
Customizable color picker