Sincerely
Ink Cards
Delivering thoughtfulness, one personalized greeting card at a time.
Design Lead
Discovery, Iterating, Refining, Delivery, Delegation
Greeting cards
iOS, Android
Contributions
Analyze surveys and key user flows to optimize and create new features.
Design and work closely with developers to build features for our mobile app and physical products.
Manage and mentor two product designers.
Prioritize new features based on company goals. (e.g. new physical product offerings and enhancing existing features)
Results
We optimized key areas of the app experience:
Optimize selecting a card design
More intuitive photo selection and message editing experience
Redesign our card templates to allow us to upsell higher value products
Simplified address entry form
These enhancements helped us increase revenue by 600%.
Increase in revenue
Increase in conversion from app install to card selection
Increase in average order value
Updated card menu and selection experience
Updated customization experience: in-line photo selection and WYSIWYG message editing
Address entry improvements: auto-complete and address importing
