Postagram is an easy to use postcard app with a few delightful surprises.

We challenged ourselves to add more personalization. This would create more opportunities for our customers to send cards. We learned from Ink Cards that having seasonal cards increased card orders.

Goal: Add seasonal designs that are customizable, while keeping the core experience simple.

Customizable Designs

My Role: Project Manager

Problem: We wanted Postagram designs to be more customizable than an Ink Card. We wanted the customer to mix and match colors on our Postagram designs.

Solution: To do this we had to build a new process for designing cards. Working with our engineers we came up with a solution that involved the whole team: a card designer, a backend engineer, a frontend engineer, an Android engineer, and an iOS engineer.

Adding New Design Features to App

My Role: Product Design Manager

Problem: Give the customer multiple design options and choose the colors of the design.

Solution: To maintain the simplicity of the app, while also offering more, we challenged ourselves to create an experience that is delightfully simple... We didn't force the new features on our customers. Instead we allowed them to discover them organically.